Will the Apple Watch hardware hardware investment be a boon for Apple in the near term?
That’s one of the questions Apple raised in a report today with the announcement of the $500 million hardware investment.
The hardware investment will be in the form of a $50 million in-kind pledge from Apple, according to the report.
The $500m in-stock and pre-order hardware will be distributed in “select” Apple Stores over the next few weeks.
Apple’s stated reason for this hardware investment is “to expand and support Apple products and services in emerging markets where the company is already active,” the report said.
“Apple has a strong track record of investing in innovation and the Apple Store is an example of how the company’s ecosystem works,” Apple’s Jeff Williams said in the report, according the Wall Street Journal.
“We have a lot of great opportunities in the hardware space.”
Williams added that Apple is looking for partners to work with it in “big data” and “mobile devices.”
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